Gibraltar-based insurer Markerstudy has been rapped for its website promotions by direct writers, Esure and Direct Line.
The website showed caricatures of Markerstudy directors chasing the Esure mouse and the Direct Line red phone in cars.
But an Esure spokesman denied that Markerstudy would face legal action.
"When we first looked at the advertising, we laughed. But, we have to protect our brand. This is the main issue for us, since [Markerstudy] doesn't compete in our market."
A spokeswoman for Direct Line said: "We had a word with Markerstudy and they've agreed to drop our phone from their advertising."
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
