Personal injury network Midlands Accident Lawyers (MAL) launched a freephone claims line today.
Seven Midlands law firms have formed the company which operates on a no-win, no-fee basis.
MAL spokesman Paul Debney said: "The personal injury section has been damaged in recent years by a number of unscrupulous companies and MAL aims to help restore the industry's tarnished reputation by offering a straightforward and transparent service delievered by some of the region's most respected PI specialists."