Magazine to offer personal lines quotes from panel hosted by BeatThatQuote.

Consumer magazine Moneywise is launching its own insurance aggregator site in a white label deal with

The price comparison offering will be launched later this week on the Moneywise website and will display personal lines quotes from a panel of major insurers hosted by BeatThatQuote.

“We would like to see quotes of tens of thousands by the end of 12 months and 3,000 quotes in the first month,” said Jem Djmal, head of personal finance at Interactive Investment – which owns Moneywise.

Djmal said the plan is to generate leads through its editorial content both online and in the magazine to the price comparison panel.

Interactive Investment, which has had its own white label aggregator site for several years with various partners, recently penned a deal with BeatThatQuote.

Djmal said the goal is that 8% to 15% of quotes be converted into sales.

The partnership marks an ongoing trend of non-insurance companies wanting to capitalise on consumers looking to purchase insurance more efficiently online.

“Companies are looking to make more money from the users visiting their sites,” said James Curran, white label partnerships manager at BeatThatQuote. “People are looking for ways to save money. Using comparison sites allows people to pay less.”

Curran said BeatThatQuote is also in discussions with large insurance companies also looking to set up a white label partnership and launch their own aggregator sites.