Partnership gives aggregator access to 70 per cent of online consumers.
Aggregator BeatThatQuote.com has struck a deal with MSN to provide online users with access to the company's insurance services.
In a statement BeatThatQuote.com said its services would be integrated with MSN’s website, allowing BeatThatQuote.com's panel partners to communicate with a Microsoft Advertising network, which reaches 70% of the UK online population.
The new service, which went online today, includes Car, Home, Life, Medical, Travel, Pet, Income Protection, Motorbike and Breakdown Insurance.
BeatThatQuote.com has already forged a number of white label deals with online providers, including Interactive Investor, Moneyfacts, Thompson Directories, Propertyfinder and Energyhelpline.
James Curran, White Label Partnerships Manager at BeatThatQuote.com, said: "MSN’s decision to work with BeatThatQuote.com is testament to our industry-leading expertise when it comes to delivering a great customer experience that monetises web site traffic most effectively.
"We have the best technology in the industry, the strongest management information and the most effective integration, so our insurance services for MSN will be a seamless extension of its other services.”
Phil Coxon, Head of Partnerships at Microsoft Advertising, added: “BeatThatQuote.com has a wide range of insurance products online and uses the latest technologies to calculate quotes for online customers quickly.
"We are particularly impressed with BeatThatQuote.com’s collaborative approach to the partnership and hope to further integrate their offering into MSN to provide a seamless experience for our users.”