Partnership gives aggregator access to 70 per cent of online consumers.

Aggregator has struck a deal with MSN to provide online users with access to the company's insurance services.

In a statement said its services would be integrated with MSN’s website, allowing's panel partners to communicate with a Microsoft Advertising network, which reaches 70% of the UK online population.

The new service, which went online today, includes Car, Home, Life, Medical, Travel, Pet, Income Protection, Motorbike and Breakdown Insurance. has already forged a number of white label deals with online providers, including Interactive Investor, Moneyfacts, Thompson Directories, Propertyfinder and Energyhelpline.

James Curran, White Label Partnerships Manager at, said: "MSN’s decision to work with is testament to our industry-leading expertise when it comes to delivering a great customer experience that monetises web site traffic most effectively.

"We have the best technology in the industry, the strongest management information and the most effective integration, so our insurance services for MSN will be a seamless extension of its other services.”

Phil Coxon, Head of Partnerships at Microsoft Advertising, added: “ has a wide range of insurance products online and uses the latest technologies to calculate quotes for online customers quickly.

"We are particularly impressed with’s collaborative approach to the partnership and hope to further integrate their offering into MSN to provide a seamless experience for our users.”