New brand, More Th>n Select, launched.

Junction, the BGL Group’s affinity partnerships arm, has signed a five-year partnership with More Th>n, the direct arm of RSA.

In a statement Junction said it would implement a ‘lead hand-off’ model for the insurer, which provides consumers with a broader range of quotes.

Having requested a price from More Th>n, any customers that decide not to take up the offer are then given the opportunity to receive an alternative quote from a panel of insurers under a new brand, More Th>n Select.

The customer’s details are supplied electronically, eliminating the need for any re-keying of data.

Junction managing director, Peter Thompson said: “As a well-respected insurance brand, it’s important for More Th>n to be able to offer a competitive quote to every customer who enquires.

"Our unique lead hand-off system means that the brand can now go a step further for its customers, to offer an additional quote if the first is considered unsuitable, via a seamless process.”

Keith Maxwell, head of core products, More Th>n, said: “Junction was an obvious partnership choice. The team was able to develop quickly a model tailored to our requirements. The ability for customers to gain a new quote without re-supplying all of their personal data supports our core brand promise of ‘we do more’.”