New brand, More Th>n Select, launched.
Junction, the BGL Group’s affinity partnerships arm, has signed a five-year partnership with More Th>n, the direct arm of RSA.
In a statement Junction said it would implement a ‘lead hand-off’ model for the insurer, which provides consumers with a broader range of quotes.
Having requested a price from More Th>n, any customers that decide not to take up the offer are then given the opportunity to receive an alternative quote from a panel of insurers under a new brand, More Th>n Select.
The customer’s details are supplied electronically, eliminating the need for any re-keying of data.
Junction managing director, Peter Thompson said: “As a well-respected insurance brand, it’s important for More Th>n to be able to offer a competitive quote to every customer who enquires.
"Our unique lead hand-off system means that the brand can now go a step further for its customers, to offer an additional quote if the first is considered unsuitable, via a seamless process.”
Keith Maxwell, head of core products, More Th>n, said: “Junction was an obvious partnership choice. The team was able to develop quickly a model tailored to our requirements. The ability for customers to gain a new quote without re-supplying all of their personal data supports our core brand promise of ‘we do more’.”
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
