Customer research firm ServiceTick is latest Davies acquisition

Davies Group has continued its recent run of acquisitions by buying customer experience and analytics business ServiceTick Limited.

The Norwich based firm provides insight into customer experiences through voice and digital surveys, analytics and consulting.

ServiceTick will keep its brand, and managing director Jason Wolfe will continue to run the business, reporting to Davies chief digital officer Mark Grocott.

The claims firm said its latest deal extends its digital capability and will sit alongside its existing digital solutions, including last year’s acquisition Suveryorship, the Davies in-house Cq claims platform, and the firm‘s investment in mobile video and drones.

This latest Davies Group acquisition – its fourth since Silicon Valley investor HGGC took a majority stake in the business in January – closely follows the claims group’s purchase of insurance services provider Ambant in September.

In March Davies added specialist regulatory and compliance services business Cynergie to the group. In August it announced the acquisition of casualty claims business CMSL.

The deal is in keeping with Davies’ aim to be a provider of a range of outsourced solutions to allow clients to focus on their core business.

Davies Group chief executive Dan Saulter said: “Davies and ServiceTick already work together providing customer insight solutions to our mutual clients.

“ServiceTick brings new digital capability to Davies and enables us to offer a deeper range of customer experience, complaints management and analytics capability to our insurance and highly regulated clients. We are excited to welcome Jason and his team into the group.”

Wolfe added: “Joining a group with a clear focus on digital transformation and innovation is an exciting opportunity for ServiceTick.

“Davies’ client base is highly complementary to ours, and I look forward to working with Dan, Mark and the team to develop and strengthen our customer experience solutions to the market.”