’This new look brand marks an exciting new chapter,’ says customer and marketing director
Acorn Group-owned firm Motorcade has unveiled a refreshed brand identity.
The rebrand introduces updated visual elements across Motorcade’s touchpoints, including a new logo, colour palette and design assets.
The digital first car specialist said the move ”reinforces its commitment to providing accessible insurance for non-standard drivers”.
Its core proposition remains unchanged.
’Exciting new chapter’
Founded by Martin Gowing as a specialist private and public hire insurance provider, Motorcade became part of the Acorn Group in 2001. In 2022, Motorcade transitioned into a digital first private car insurer, enabling customers to manage their policy at any time.
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The refreshed identity builds on Motorcade’s continued growth and follows the launch of its non-finance product last year. This supports customers seeking more flexible ways to fund their cover.
Miruna Constantinescu, customer and marketing director at Acorn Group, said: “The transformation of Motorcade reflects the wider evolution of Acorn Group itself – from a taxi insurance specialist into a fast growing portfolio of market leading, non‑standard insurance products.
“This new look brand marks an exciting new chapter for Motorcade and reinforces our commitment to delivering simple and accessible insurance for customers who value control, convenience and ease of use.”
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