’This isn’t about replacing individuals in organisations, it’s about generating more productivity,’ says chief executive 

Artificial intelligence (AI) is helping small brokers overhaul their processes as they look to compete in the market with major players.

That was according to Chris Rolland, chief executive of AllClear, who said that “everything is just faster” when using such technology.

Speaking during the Biba Conference in Manchester, Rolland explained that smaller brokers ”don’t have the luxury of enough money to do the things that you would love to do”.

In turn, he felt that ”AI really is a force for good and for helping people”.

“We have only got a small team compared to some of the large insurers, but we are able to do so much,” he said.

”Therefore, you can punch above your weight.”

Humans

Rolland added that his firm had been ”very broad in trying to look for ways of taking human hours out of business in terms of using technology in the right way”.

”We have used it for everything, from the beginning of the customer journey, to understanding marketing, to pricing and from a security perspective – cloud security,” he added.

However, Rolland went onto say that “people are concerned about being replaced [by AI] and jobs not being there in the future”.

But he said these were the “wrong concerns” to have.

“[AI] isn’t about replacing individuals in organisations, it’s about generating more productivity and allowing people to focus on more productive things,” he said.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.