’We are delighted to be acquiring a fantastic business,’ says chief executive

Ardonagh Advisory has acquired BP Insurance Brokers (BPIB) as it looks to bolster its expertise in the specialist personal lines area.

Founded in 1958 in Blackpool, BPIB provides both commercial and advised personal lines and has branches in Fylde Coast, Cleveleys, Lancaster and St Annes.

Ardonagh Advisory, which is Ardonagh Group’s SME broking platform, said the deal would expand its presence in the North and bring a range of personal lines expertise.

Richard Tuplin, chief executive of Advisory Insurance Broking, said: “We are delighted to be acquiring a fantastic business, expanding our Northern powerhouse in regional broking, as well as driving forward our national proposition through added expertise in the specialist personal lines arena.”

Managing director

As part of the deal, BPIB managing director Barry Pimlott will continue to lead his team of 44 staff.

”Joining the scale and collective expertise of Ardonagh Advisory, we unlock further opportunities to help our clients make insurance straightforward and affordable, a purpose this business has been dedicated to in Lancashire and beyond for 66 years,” he said.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.