The new company will be known as Cowens Group

Broker Cowens Survival Capability has unified with a chartered financial planners to rebrand.

Alongside Cowens Financial Architects, the two companies will now be known as Cowens Group, with a new management structure in place.

The managing director of Cowens Survival Capability, Paul Chaplin, will now become the chief executive of Cowens Group and director of financial planning at Cowens, Tony Duckworth, will step up to managing director of Cowens Financial Architects and employee benefits.

The new brand will consolidate their five associated service offerings; risk solutions, financial architects, employee benefits, survival capability and private clients, under the Cowens Group name.


The company said the merge will enable easier access to services, create a unified internal approach and strengthen the companies offering across the whole of its client base.

Chaplin said: “This is the exciting next chapter in the growth and development of Cowens.

“Whilst the basic principles we started out with in 1973 have never changed, we believe we have the structure and management team in place to continue to enhance the services we offer with our clients always being at the heart of what we do.

“Now the management of both businesses is unified under one structure with common and connected branding, our clients across all brands will have easier access to our full range of services for both their businesses and their personal lines.

“It’s not only good for both sides of the business in terms of shared opportunities and widening our reach, it’s the improved ability to provide a seamless, all-encompassing service to our customers from under one roof.”

Since 2015, Cowens has opened new offices in Birmingham, Stamford and Milton Keynes.

Duckworth added: “We’re proud of how far we’ve come as two separate entities but as the business landscape changes, it was important for us to focus on a fresh, modern approach to financial services.

“By bringing our brands together under the ‘Group’ umbrella I believe we have reinforced our robust offering and catered to the growing demand for easy, combined and most importantly, quality service.

“The future for Cowens is an exciting one and we’re thrilled with the fresh new brand.”