Brokers aim for ‘trusted advisor’ status with SME clients – Premium Credit

Trade credit

The financial organisation’s latest research also reveals ‘worrying’ trends around paying for business insurance due to Covid-19’s direct impact on SMEs

As SMEs battle rising insurance costs and the financial squeeze triggered by Covid-19, brokers are responding by zoning in on retention rather than new business as they look to be a “trusted advisor” for struggling small businesses, said Shane Dixon, learning and development consultant at financial company Premium Credit.

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