Stewart Barnett, group head of marketing at Atec, speaks on his firm’s entry to the Digital Broker of the Year category
1. Why did you put yourselves forward for the category?
2025 has been a huge year for Atec. We’ve significantly accelerated our mission to become the best-in-class destination for policyholders in the niche insurance space.
Transformation of our digital strategy has been central to our success and we want to shout about it.
We’re connecting with new and existing customers on a deeper level and delivering highly relevant engagements and content that boosts brand awareness, experiences and policy sales.
This has served to not only drive impressive growth but has ensured that we now lead the way in digitally enabled insurance provision.
2. What do you think makes your entry stand out and why should you win the award?
The sheer scale of what we’ve achieved in just 12 months sets us apart.
Across our established stable of six direct to consumer brands, as well as our Ceta wholesale division, we’ve universally removed friction, enhanced trust and standardised journeys across every channel.
As a result, we’ve improved quotability by 85%, boosted conversion rates by 22% and increased new policies from 95,000 to 120,000. Furthermore, our Trustpilot ratings have soared and our core products consistently rank at the top of Google.
With personalised, multi-channel engagement and impressive growth, Atec now leads the way in digitally enabled insurance marketing. We’ve drafted the blueprint for others to aspire to.
3. What would winning this award mean to you and your firm?
Winning would demonstrate that we are doing more than just going the extra mile, we’re staking our flag in the sand as a best-in-class destination for specialist insurance.
It would also be fantastic recognition of the hard work of the entire team that has made our digital transformation project such a huge success.
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