Kat Cunningham, underwriting fraud lead at Aviva, speaks on her firm’s entry to the Excellence in Fraud Mitigation category
1. Why did you put yourselves forward for the Excellence in Fraud Mitigation category?
We entered this award because the team has achieved a genuine step change, stopping fraudulent applications earlier and more often by building on an already strong fraud detection capability.
As a result, we now stop two out of three potentially fraudulent applications at the point of quote and have already surpassed the 98,000 fraudulent applications we detected and prevented in 2024.
With a constant focus on minimising impact on honest customers, we have developed a market-leading capability that strives to set a new standard for fraud prevention.
2. What do you think makes your entry stand out and why should you win the award?
Our entry stands out as it recognises a collaboration that benefits not just Aviva and its customers, but the wider industry. By combining analytics, internal expertise and market data, we are delivering a proposition that balances complexity and speed, minimising disruption to genuine customers.
We are proud to have raised the bar and redefined what is possible for fraud prevention. Winning this award would recognise the innovation, teamwork and customer-centric approach that made this transformation possible.
3. What would winning this award mean to you?
We are motivated by our understanding of the far-reaching consequences of fraud for our customers. Fraudsters constantly evolve, so we strive to do the same, continuously improving our capability to stay ahead.
Being recognised through this award would celebrate the constant hard work behind our improved capabilities and demonstrate our commitment to continue protecting honest customers from the consequences of fraud.
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