Louise Clark, head of marketing campaigns and communications at Zurich, speaks on her firm’s entry to the Marketing Campaign of the Year category
1. Why did you put yourselves forward for the Marketing Campaign of the Year category?
Our Zurich Engineering team is a 600-strong group of engineer surveyors who inspect plant and machinery across the UK, whether it is the steam boiler at a high street coffee shop or the last lift stepped in.
The team do an incredible job and complete over four million inspections every year, which is a huge number that always amazes people.
We wanted to showcase the incredible work they do, shining a spotlight on our engineers bringing to life everything that they inspect, drive awareness among brokers and customers and create pride internally among employees.
2. What makes your entry stand out and why should you win the award?
We combined storytelling with powerful creative headlines such as ‘Give us your sleepless nights’ and ‘Nothing more expensive than cheap inspections’.
We evolved the campaign into something much more by tapping into unexpected playful links and topical trends, which brought a fresh voice to the engineering sector.
We had fun tying inspection stories to memorable moments, like inspecting giraffe feeders at zoos, spotlighting inspections in theatres ahead of Christmas and uncovering snakes in lift pits during Halloween, promoting them across LinkedIn.
We made engineering engaging and relevant, and by sharing these stories we united engineers and created an engaged industry community that would comment and share their own stories with us.
3. What would winning this award mean to you and your firm?
Winning would boost internal morale and pride across the team. They truly deserve the recognition, as they are the unsung heroes that keep people and businesses safe every single day.
Industry awards are more than just trophies, they are a public affirmation of the team’s expertise, dedication, and the real difference they make. It validates the hard work that often goes unseen.
For us in the marketing team, this would be especially meaningful. We create everything in-house at Zurich. Winning would celebrate our creativity and collaboration and would be a truly proud moment.
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