‘The biggest risk for insurers is reputation’ says Aviva’s Blanc

Amanda Blanc

The insurer boss adds that the industry’s reputational damage arising from the business interruption test case has left her feeling ‘very sad’ and that the industry needs to ‘not shoot ourselves in the foot as much as we do’

The biggest risk that insurers will need to combat in 2021 is reputation, according to Aviva chief executive Amanda Blanc.

Speaking at S&P Global’s virtual European Insurance Conference 2020 on 19 November, Blanc said that the reputational slur arising from the FCA’s business interruption test case has left her feeling “very sad” and has only cemented the “problem with trust in our sector”.

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