They say that the way to a man's heart is through his stomach and it seems that one insurance comparison website believes it can also lead to the hearts, and ultimately the pages of insurance trade mags. is marking the launch of its first TV advertising campaign, highlighting its car insurance comparison service, by sending out a selection of finger-licking pizzas to a host of hungry journalists.

Eager to accept any, no-strings attached, gifts, Backchat jumped at the chance to place an order for a slice or two to be delivered to its offices.

But, in order to ensure the pizza arrives tasting as it should, we would just like to say that Gocompare offers consumers an informed choice of like-for-like insurance quotes and we like you very much.