Which? has slammed price comparison websites for misleading customers.
The consumer body said the sites do not operate in the best interests of customers.
James Daley, editor of Which? Money, said: "Some of the websites do not highlight the small print and you are encouraged to make a decision based on price, which might be great when you pay but not great when it comes to making a claim.
"They are not always working in the best interests of the consumer. In the worst cases they are misleading, which is why greater scrutiny of the industry is merited."
A report in today's Metro highlighted that some sites have commercial ties or are owned by companies whose products tend to come out cheaper on that particular website.
For example, Admiral owns Confused.com.
Daley said many sites inflate the amount of voluntary excess in car insurance quotes to push down the price.
"I think there has to be a code of conduct so consumers know what they are getting," he added.
The FSA said it "remains interested" in price comparison websites after being critical in the past.
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