QBE has signed a deal with the Rugby Football Union (RFU) to become the title sponsor of the Autumn Internationals.
The deal will run for four years, starting in September 2012 through to the end of July 2016.
It is an extension of the existing partnership with the RFU. QBE currentlt has a back of shirt sponsorship deal with Premiership Rugby.
QBE European chief executive, Steven Burns, said: “We are very pleased to become the title sponsor of such a prestigious tournament in the sporting calendar.
“The partnership not only deepens our existing relationship with rugby, but also allows the QBE brand and business to grow in the longer term. We look forward to developing the series together with the RFU in the coming months.”
No comments yet