RIAS, the over 50s insurer, has signed up Titan HiTours, the travel tour operator, as an addition to its affinity marketing programme.

The partnership will see Titan HiTours offering RIAS home and motor insurance products to its database of customers under the brand name Titan Financial Services.

The partnership will commence on 1 August.

Martin Coe, managing director of Titan HiTours, said, "This partnership is part of ambitious growth plans that both companies have to generate further income streams over the coming years. RIAS was the natural partner for Titan HiTours and our customers will benefit from the additional services we will be able to offer them."

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