30% new business has been brought in by Broker Promise this year

RSA’s distribution strategy Broker Promise has generated 30% new business this year for the insurer and led to a 4% increase in renewals.

RSA UK mid-market director Mike Lawton said the initiative provided a “great service” to brokers in the “tough mid-market sector”.

The insurer’s mid-market business consists of accounts above SME level and below the largest of global risks, offering services to the corporate, professional, financial and property investors market.

Broker Promise is available to all brokers in RSA’s mid-market business and is due to be rolled out in Bristol and Belfast later in the year.