News that the ABI has hired a PR firm to assess the industry's image left Backchat wondering what might be next in the battle to improve public perception of the insurance industry. But that question has been answered; uniforms are the way forward.

According to a survey by employment law firm Peninsula, a staggering 94% of broker bosses believe employees who deal with customers should be kitted out in uniforms. Backchat assumes the trend of short sleeved shirts with ties during the recent heatwave didn't go down too well...