Punk rocker replaced by cartoon dogs Sid and Johnny
Iggy Pop has been replaced as the face of Swiftcover by a pair of animated dogs.
The AXA direct personal lines insurer has announced that it is dropping the aging punk rocker from its advertising campaign, which he has fronted since 2009.
The dogs, known as The Swiftbrothers are a boxer named Sid and a beagle called Johnny, who will be voiced by League of Gentlemen duo Reece Shearsmith and Steve Pemberton.
Continuing Swiftcover’s ‘Get a Life’ campaign, the adverts will be premiered on Facebook on 30 and 31 December, before airing on TV from 2 January, 2012.
Other celebrities, whose voices feature, include Bez, from the Happy Mondays, Chris Evans and Noddy Holder.
The campaign has been designed by ad agency MWO
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
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