Ben Alexander will be responsible for driving growth of digital income

Towergate Insurance has appointed Ben Alexander as head of digital.

Alexander joins Towergate from Bestinvest and has previously held senior digital marketing positions at Holiday Extras, Hollard Financial Services and Saga Group Ltd. 

He will report directly to group marketing director Lindsay Forster and will be responsible for growing income from digital channels.

Forster said: “Ben is a great appointment, bringing a wealth of experience in successfully driving commercial transformational change towards strategic web growth. It is clear that digital will play a key role in growing our business, particularly across Towergate Direct where there is huge potential.

“Ben will be responsible for leading our digital strategy, which will undoubtedly play an integral part in increasing our profitability and future growth of the company.”

Alexander said: “Joining Towergate is a fantastic opportunity as it allows me to be part of a fast moving business which sees digital as a key part of its strategic growth plans. Towergate is well positioned to embrace the digital space and I’m really looking forward to creating a winning proposition across the business.”