Travel insurance provider Primary Insurance Group is offering NHS employees a 10% discount on all their travel and pet insurance needs.

NHS employees can now access the products through a new NHS website offering a wide range of product discounts.

Primary Direct's Helen Dwyer said the website provides Primary with a great opportunity to reach a captive audience directly through their place of work.

“Personal lines insurance products such as travel and pet insurance, are no longer secondary purchases and are becoming primary commodities in their own right, as witnessed in the growing popularity of annual travel insurance,” said Dwyer. “This new website is a further way of making the purchase of insurance more convenient for the customer.”

Primary Group, the holding company for Primary Insurance, writes more than £250m worth of business each year, which includes the broking, underwriting and direct arms of the business.