New three-year deal will involve profits shared between the insurer and airline

UK General Insurance Group has signed a three-year deal with Ryanair to sell travel insurance in 22 EU countries, winning the deal from AXA Travel Insurance during a tender process.

Under the deal, customers can purchase travel insurance while buying their airline tickets or through Ryanair’s website. It is also open to non-Ryanair customers.

UK General will share underwriting profits and profit margins with Ryanair as part of the deal. Director of sales John Bibby said: “We share the profit at the front end and share the underwriting result as well. This is quite unusual from my experience.”

Bibby said that UK General had tailored the insurance package across the EU for compliance, regulatory and tax reasons.

He added that UK General hoped to sign similar deals with other airlines.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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