As hopes of a World Cup win for England rise - trousers at Budget Van Insurance have fallen.
With the tournament underway, the intermediary has pulled off one of the most bizarre PR stunts Backchat has ever seen.
A message of good luck to the team by way of personalised England pants complete with "Good Luck England" emblazoned across the backsides of Budget staff.
Matthew Gledhill, managing director, Budget Van Insurance, said: "Admit it, we all have a lucky pair of pants."
It just goes to show - people really are crazy about football.
Backchat wishes our boys in the long pants good luck with their game today.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
