Is this face the future of insurance? She is young and sexy, full of useful information, works 24 hours a day, and even has a personality – meet Catherine, the virtually perfect insurance sales person.

Eagle Star's newest recruit, like a straight-laced version of Lara Croft, the busty hero of the video game Tomb Raider, has been created to run the insurer's website.

And she is already a hit with her colleagues. The company, a division of Zurich, has produced life-size cut-outs of Catherine that were soon grabbed by several departments to spruce up their offices. There are also posters of Catherine available.

“She is our number one pin-up,” said one Eagle Star member of staff.

Sadly, the classic brunette does not speak and only answers written questions.

But to make her as life-like as possible, she talks about more than insurance. Callers can find out which football team she supports (she is a Newcastle fan) and where she lives (Fareham in Hampshire).

“We analysed what callers normally talk to our operators about, and these were the subjects,” a spokesperson said.

Catherine was picked from a number of models put forward by Eagle Star and US company Artificial Life.

But unfortunately for anyone smitten by cyberbabes, she is also happily married.