What’s up HSA’s sleeve?

On the surreal side, healthplan provider HSA’s new mascot (to replace the rabbit) was unveiled this week – the curious “Sleeve”.

HSA says it is reassuring and represents the “health conscience and light-hearted solution to problems” that is HSA.

Backchat was pleased to receive a kit to create its very own Sleeve puppet – some cotton thread and a needle.

It could also come in handy when the loose button on Backchat’s collar makes its bid for freedom.