Rabbit bounced for puppet
On the surreal side, healthplan provider HSA’s new mascot (to replace the rabbit) was unveiled this week – the curious “Sleeve”.
HSA says it is reassuring and represents the “health conscience and light-hearted solution to problems” that is HSA.
Backchat was pleased to receive a kit to create its very own Sleeve puppet – some cotton thread and a needle.
It could also come in handy when the loose button on Backchat’s collar makes its bid for freedom.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.



































