Gross written premium (1999):

Gross written premium (1999):

GE Insurance Holdings, a GE Capital company

Year company established:

UK head office:
Vantage West
Great West Road
tel: 020 8380 3300
fax: 020 830 3300


Company history:
GE Financial Insurance is part of GE Insurance Holdings (GEIH) which serves as the European platform for GE Financial Assurance, GE Capital's consumer insurance and investment services. GEIH operates in 12 European countries and has recently established a start-up business in Japan. GE Life, the specialist life insurer focusing on the specific needs of the over-50s, is also part of the group.

GE Capital, with assets of more than US$345bn (£237bn) is a global diversified financial services company with 28 specialised businesses

Chief officer:
Bradley Brandon-Cross, managing director

Bradley Brandon-Cross was appointed managing director of GEFI in January 1999.

Before his appointment he was responsible for the growth of GE Insurance's international operations, which now span 14 countries across Europe and Asia. Following this successful period, he went on to head strategic planning, and the mergers and acquisitions unit within GEFI.

He originally joined GE Capital in 1994 following the acquisition of Consolidated Financial Insurance Group where he was responsible for European operations

UK staff:

UK general insurance agents:
100 clients

Main classes of business:
creditor, personal accident, travel, GAP and pet

Key general insurance personnel:
Ciaran Barr, marketing director
Ian Moffat, client relationship director
Tony Faulkener, head of telesales