Allianz Cornhill is investing in a major marketing exercise in a bid to pick up commercial lines business from brokers.
The insurer will be visiting around 2,000 of its broker partners with a glossy broker pack to present the company's "unique vision" for the future, at a cost of several hundred thousand pounds.
The pack has already been used to secure lucrative contracts with HSBC and the Willis Commercial Network this year, according to the insurer.
Paul Maidment, Allianz Cornhill commercial trading director, said: "This is the first time we have ever communicated so aggressively our fundamental belief that we are the best insurer in the commercial lines market."
Allianz Cornhill Commercial has been appointed as the preferred carrier of accident and health insurance for Willis, to be traded from four Allianz Cornhill branches, aligned with Willis Network's own hubs in Milton Keynes, Southampton, Leeds and Glasgow.
Colin Toppin, Allianz Cornhill accident and health manager, said: "We have made no secret of our desire to grow Allianz Cornhill's accident and health business, and this agreement will enable us to do so."
Allianz Cornhill will offer the 70-plus Willis network members an exclusive accident and health policy wording, access to a 'cut down' product and an IT quotation facility.