First use of Allianz brand direct to consumers coming soon

Allianz is working on a number of new consumer product propositions under the Allianz brand, reports Marketing magazine.

Head of communications David Keel said the insurer was registering a number of product names and URLs as part of its development work but had no firm plans to launch.

Allianz markets its products to consumers under the Cornhill Direct and Petplan brands.

Topics