Insurer Allianz Cornhill is targeting businesses which spend more than £5,000 a year on cover in response to the increasing commoditisation of small commercial risks.
John Warburton, sales and distribution manager of Allianz Cornhill commercial, admitted that the development of Imarket and the spread of auto-rating meant the insurer would be forced to focus more heavily on large and medium-sized businesses in the future.
Warburton said: "The dynamic is certainly changing.
"Brokers need to look long and hard about how they transact small shop and office policies.
"While we are committed to Imarket, we are not as focused on servicing some of the smaller risks as the likes of Norwich Union and AXA."
Warburton added: "We will continue to remain competitive but investment in the business will predominantly be on the £5,000-plus commercial risks."
Allianz Cornhill's end of year results will be published in March.