Analysis

Briefing: Attracting talent in the UK insurance industry – Progress, challenges and opportunities

By 2025-12-04T08:00:00

Mike Edgeley

A perception problem is the biggest stumbling block UK general insurance encounters when attempting to attract forward thinking talent – but how is the industry addressing such a challenge and where can it double down on positive performances to showcase UKGI as a career destination?

Recruitment challenges run deeper than headcount. They stem from a perception problem. Insurance is often seen as a steady sector rather than innovative, therefore lacking the appeal of tech or fintech sectors.

This image problem makes it harder to attract younger generations that are already surrounded by and embedded in the very technology this industry needs to adopt quickly in order to evolve and modernise.

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