Briefing: What the Aviva and Direct Line mega-deal means for UKGI

Deal

Shareholders have approved Aviva’s £3.7bn takeover of DLG, and the deal looks set for completion in mid-2025, but what does the acquisition mean for the two businesses? And how will it impact the wider market?

By Matt Scott

It was arguably the biggest news of 2024, breaking just before Christmas on 6 December 2024 and rippling round the market as everyone was finishing off their shopping.

The sale of Direct Line Group (DLG), of course, was not unexpected, with Aviva having already had one bid rejected following Ageas’s failed bid earlier in the year.

And, on the face of it, the deal makes sense.

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