The UK's female biking community could be in for a boom thanks to motorcycle broker Bennetts' "Go For It Girls!" campaign.
Or perhaps not...
Backchat loves the inspirational ideas which emerge from the marketing meetings of some companies. Plopping an ex-Gladiator (who remembers them?) on a bike in leathers and telling the ladies to "go for it" could be among the most stirring marketing campaign.
Backchat wonders whether it could pose a threat to Michael Winner's reign as top ad actor?
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
