The UK's female biking community could be in for a boom thanks to motorcycle broker Bennetts' "Go For It Girls!" campaign.
Or perhaps not...
Backchat loves the inspirational ideas which emerge from the marketing meetings of some companies. Plopping an ex-Gladiator (who remembers them?) on a bike in leathers and telling the ladies to "go for it" could be among the most stirring marketing campaign.
Backchat wonders whether it could pose a threat to Michael Winner's reign as top ad actor?