£1m signing to cover flats, landlords and personal lines

Bank-owned commercial broker Barbon has signed a £1m deal with SSP to cover IT in its Deacon (flats) and Letsure (landlord) arms and its new personal lines venture Avenue Insurance Services.

SSP’s Insight call centre solution will support 150 users across the three brands.

Martin Oliver, chief executive of Barbon said: “Although Letsure and Deacon are already successful businesses, future development would have been hampered by a mismatch of technology that was inflexible and unable to support Barbon’s growth plans.

Different systems

“Letsure used four different systems that were no longer fit for purpose whilst Deacon’s existing solutions were okay, but wouldn’t provide competitive edge."

Barbon has strategic business units located in London, Glasgow, Croydon, Bordon, Lincoln, Chelmsford and Bournemouth.

Brands include Keelan Westall, Cadogan Keelan Westall, Deacon, Cadogan Hanover Park (SaifInsure, TruckInsure, Plastech, Performance Media and CareAssured), HomeLet, Letsure, BIBALet and Farr.

New Avenue

Avenue will be operated by Barbon’s Glasgow operation, which is also the base of Letsure.

Barbon is wholly owned, through Caley Limited, by HSBC and Lloyds Banking Group.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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