Motorcycle insurance broker Bennetts has fired model Danielle Lloyd from fronting its latest campaign to recruit this year's Bennetts babes following allegations of racism made against the model.
In a statement Bennetts said: “Following Channel 4's recent statement, with regards to the alleged racism and bullying in the Big Brother House, Bennetts has reviewed its arrangements for Danielle Lloyd to front its Bennetts babes campaign.
“These arrangements were entered into prior to Miss Lloyd's entry into the Big Brother House. Bennetts is strongly opposed to any form of racism and bullying and, in the light of the accusations which have been made against Miss Lloyd, has taken the decision to terminate its arrangements with her with immediate effect
“Bennetts will no longer use Miss Lloyd for any promotional activities and will remove all promotional pictures and press materials featuring her from its website.”
This is an unceremonious end to Lloyd's Bennetts contract, which only began in December.
It also comes after she was also stripped of her Miss Great Britain crown last year for allegedly lying about her relationship with one of the judges Teddy Sherigham.
