Insurance broker Bennetts Commercial has relaunched its brand.

The company has incorporated new identity and logos, as well as plans to launch a new website in September.

The majority of changes are being driven by recent-recruit, director Carole Lowe, who said: “It is important that Bennetts retains its established values, but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there.”

Bennett’s managing director Phil Casement said the rebrand is part of the company’s future plans to become a major player in the South.

Casement added: “The landscape for insurance brokers is rapidly changing and we recognise the need to evolve. We are operating in arguably the most competitive insurance market in history and it is important that every part of our business, including our brand, evolves to keep pace with our audience.”