Biker broker targets wider British biking market with new ads
Biker broker Bennetts has rebranded to take in the wider range of bikers and scooter riders in the UK with its new ‘Whatever You Ride' design.
Each advert will show two very different types of bikers. The Company says it will “show that whatever you ride, you can go to Bennetts.co.uk for cheaper bike insurance.”
Created and developed by VCCP Blue, recently re-appointed as Bennetts' advertising agency, the first adverts in the series include the creative ‘From Hell's Angels to Daddy's Angels' and ‘From Naked to Fully Dressed'.
Bennetts has also changed its website.
Paul Galligan, director, said: "We went through a complete creative review earlier this year to ensure Bennetts maintains its number one position in the bike insurance market, delivering cut-through in an increasingly competitive market. At a time when people across the UK are watching every penny, we at Bennetts are going that extra mile to ensure bikers get the best insurance deals."
The Bennetts' ‘Whatever You Ride' ads will run from 29 April in a range of print and online media following a launch in Motorcycle News (MCN).
