Equity’s new travel insurance product for breast cancer sufferers is receiving considerable exposure in the national media.

And much of its success is due to the marketing brains behind the scheme, Equity’s Fiona Macrae.

An interview on The Jeremy Vine Show and a spread on page three of The Sun (the personal finance section, of course) will no doubt propel “Blonde Fiona from Hackney” to celebrity status within the insurance world.

Is an appearance at the CII’s Talent conference next?