Industries like insurance that make heavy use of call centres are to start investing in professional voice training for staff.
This is according to trainer Lorraine Forrest-Turner who says that major call centre employers looking for ways to cut costs have found that voice training is effective in reducing the number of days people take off sick.
She explains: "Training by a professional voice coach can reduce unnecessary stress on the larynx and thereby help avoid absenteeism caused by sore throats, laryngitis and vocal nodules.
"Training will also help make more effective use of the voice, enabling staff to sound more professional," she adds.
