The CII will officially launch its web-based insurance 'careers centre' at the association's annual conference in October.

The insurance body is currently in discussions with brokers, insurance companies, loss adjusters and trade associations about what the site should contain.

The internet 'toolkit' is part of the CII's attempt to tackle the problem of recruiting and retaining talent from schools, further education colleges and universities, as well as those looking for second careers and those returning to work.

The project is being led by Andrew Green, who began a six month secondment from insurer AXA earlier this week.

A steering group has also been set up with input from other insurers including Royal & SunAlliance, Zurich, NFU Mutual, Groupama and Norwich Union.

CII marketing director, Steve Wellard, said: "Primary research published by the CII revealed that 90% of students have not even considered a career in insurance. Benchmarked against banking, consultancy and accounting it comes out poorly because of a lack of promotion and a lack of information."

The reference tool, which will include profiles and an industry over-view, will act as a portal to recruitment sites for participating companies.

David Lee, director at insurance and finance specialist Lucas Fettes and Partners, said it was essential the industry worked together to solve the issue of recruitment and falling numbers in insurance.

Lucas Fettes is investing in its first-ever five year professional apprenticeship training programme, which is run in conjunction with local external training provider Skills Solution.