The CII is attempting to up its coolness by launching a presence on the social networking website Facebook later in the year.
This is part of the CII’s efforts to ‘get down’ with the hip young professionals who may wish to cast an eye over the insurance industry.
Last month the CII held the Big Event , an insurance-only careers fair in Manchester, thinly disguised as a Hallowe’en party.
It featured posters by the artist behind the record sleeves of Fat Boy Slim and the Chemical Brothers, and music by Orbital.
Wicked! Or whatever the kids are saying these days.