Price comparison site confirms talks have started with cinema industry
BGL-owned price comparison site Comparethemarket is in talks with the cinema industry to replace EE’s decade-long Orange Wednesdays free ticket deal.
EE will end Orange Wednesdays in February, paving the way for a replacement.
Cinema First boardmember Mark Batey told City AM that talks were underway with several parties and he hoped the Wednesday deal would continue with a different sponsor.
Orange Wednesdays began in 2004, but peaked in customer uptake in 2010 as viewers shifted to smartphones, on-demand programmes and streaming services such as Netflix.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.





































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