Move is a "result of increasing broker demand", according to software giant.
Confused.com has become the latest aggregator to join Open GI’s eAggregator solution.
eAggregator complements Open GI’s e-commerce solutions - eStarter and eBroker - allowing brokers to connect their Open GI quotation engines for motor, bike, home and commercial vehicle to aggregator sites.
Confused.com processed over 11 million quotations in 2007. They join 10 other major price comparison websites on the Open GI eAggregator panel including Moneysupermarket.com and Gocompare.com.
Open GI sales & marketing director, Simon Hughes, is confident that the solution is leading the market. He said: “eAggregator complements our already powerful range of e-commerce solutions. It effectively allows brokers to seamlessly connect their Open GI quotation engine to aggregator sites – bringing significant business advantages, without the high costs associated with online marketing. In the month of August our eAggregator engines served over six million quotes on behalf of our broker clients and the addition of Confused.com will see that grow even further.
“With eleven leading aggregators signed up and further discussions in progress there is no doubt that we have developed a market leading solution, which powers the whole aggregator to broker process. Confused.com is a powerful brand with significant media exposure. We are delighted to have them on board.”
Peter Ablett, commercial director of Confused.com, said: “We are keen to work with brokers that can add value to our proposition. By linking to Open GI’s eAggregator software it enables us to gain access to those businesses that are looking to enhance their online trading capability.
“The partnership will be beneficial in developing our routes to market. We expect to increase business volumes through offering a greater range of quotes whilst maintaining service standards for the customer.”