Platform allows leads to be converted within 60 seconds.

Open GI, the Towergate-owned broker systems specialist, has formed a partnership with Optilead, a real time lead optimisation and management solution designed for the insurance market.

The platform enables brokers to instantly follow-up online quotes via Open GI’s eBroker and eAggregator solutions with an outbound call, text message or e-mail.

One Open GI broker using the Optilead solution is motor insurance specialist, Footman James. Since using the solution the company’s conversion rate has doubled and advisers are now able to speak to customers in less than 60 seconds of getting a quote.

Simon Hughes, Sales and Marketing director, Open GI highlighted the importance of increasing conversion rates through a range of mediums, including outbound calling. He said: “As competition increases, the pressure to maximise existing leads has become more important, which is why we are keen to work with companies like Optilead. They offer a robust solution that can handle thousands of leads per day and with the ability to filter / prioritise leads, the whole process is as targeted as possible.”

Mark Cogan, director, Optilead added: “The key to maximising conversion of online quotes is to get the customer on the phone as quickly as possible. With Optilead, brokers using the Open GI system can make the most of their existing web leads”.

The solution has no set up fee and is priced on a pay as you go basis.