New campaign features four ads


Comedian Dawn French has become the new face of the Churchill ads after the insurer dropped Martin Clunes from the campaign last year.

Churchill, which is part of Direct Line Group, stopped using Clunes in November last year after his driving licence was suspended following a series of speeding offences.

The first of the new Churchill ads, created by ad agency WCRS, will see the iconic dog and French meet at Battersea Dogs and Cats Home.

The ad is one of four directed by Dominic Brigstocke, who previously worked with French on the comedy show French & Saunders.

Churchill marketing director Amanda Walker said: “The new ads represent the first steps in what I expect to be a fantastic campaign for Churchill Insurance. The chemistry between Churchill and Dawn is brilliant and I am sure that viewers will enjoy watching the relationship develop.”

WCRS managing director Simon Peck added: “Dawn is a perfect companion for Churchill; very entertaining and very British, just like Churchy himself. We’re delighted to have her in the campaign.”