Marketing company BRG Direct is offering brokers a way to directly target the key insurance buyers in a company at the appropriate time of year.

The Groundwork initiative is designed to improve either customer lists or customer databases with named insurance decision makers and renewal dates, allowing brokers to target their prospects as they enter their buying cycle.

The marketing campaign can include list provision, data enhancement, pre-approach mailing and appointment making.

BRG Direct is based in Penzance.