Royal & Sunalliance (RSA) has signed up major e-learning provider BlueU to design and deliver three bespoke customer relationship management (CRM) programmes.

More than 2,500 RSA staff will undertake up to 35 hours of e-learning to develop their IT and customer service skills.

Katherine Plant, training manager at RSA, said: “The focus is to understand exactly what it is that our customers want and then to tailor our products, or develop new ones accordingly.”