Every dog has its day, so the saying goes. And for Lucky, the canine star of MoreTh>n's advertising campaign, that day is officially over.
It is with sadness that Backchat announces the end of Lucky's reign.
The death of the original star of the television campaign led to much talk of a dog-idol competition to look for his replacement.
But, it was not to be as MoreTh>n has opted to pay out millions on a new advertising campaign - one which does not feature Lucky.
Could it be the end of animals in the insurance advertising industry?
Well, there's always that mouse.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
